When They Say "Portable TV"....
Oct. 13th, 2005 08:20 amThe new iPod has a larger hard drive, a smaller profile, and a 2-1/2" video screen. You can order episodes of Lost, Desperate Housewives, and other ABC/Disney shows, as well as music videos and short films (such as from Pixar), at iTunes.
Okay, that is cool. I can't afford to get one of the little beasties yet... but I can get all this stuff at iTunes, and that's all I really want.
Now, I realize that, with the $1.99 price point per episode, this rapidly can become quite expensive, both in cash outlay and hard drive storage. DVD sets of a comparable price would have much better visuals. And many people pay for cable TV already.
But. You could get the episodes now. Your own broadband TiVo. Get one or two as a test, see if you want the rest. And, if you've got the iPod, you can carry 'em around with you until a good time to watch.
So, here are the questions: If you could buy individual episodes of TV series -- or subscribe for a season -- would you? If so, which shows? And, how much would you pay?
Let me give a practical example: I'd pay $1.99 to see a a high-quality-video (MP4 or DviX) episode of the new Doctor Who or Battlestar Galactica, and, if I liked 'em, I'd subscribe to a season for as much as $30.00 (although I would hope that between cheaper broadband and more plentiful server space, $14.99-$19.99 would be a practical price).
And, if, for instance, The SciFi Channel wanted me to pay $50-100 a year for all their content online, I'd sorely think about it. (It'd be nice to have a free low-fi video option of everything as well, as a teaser.)
Okay, that is cool. I can't afford to get one of the little beasties yet... but I can get all this stuff at iTunes, and that's all I really want.
Now, I realize that, with the $1.99 price point per episode, this rapidly can become quite expensive, both in cash outlay and hard drive storage. DVD sets of a comparable price would have much better visuals. And many people pay for cable TV already.
But. You could get the episodes now. Your own broadband TiVo. Get one or two as a test, see if you want the rest. And, if you've got the iPod, you can carry 'em around with you until a good time to watch.
So, here are the questions: If you could buy individual episodes of TV series -- or subscribe for a season -- would you? If so, which shows? And, how much would you pay?
Let me give a practical example: I'd pay $1.99 to see a a high-quality-video (MP4 or DviX) episode of the new Doctor Who or Battlestar Galactica, and, if I liked 'em, I'd subscribe to a season for as much as $30.00 (although I would hope that between cheaper broadband and more plentiful server space, $14.99-$19.99 would be a practical price).
And, if, for instance, The SciFi Channel wanted me to pay $50-100 a year for all their content online, I'd sorely think about it. (It'd be nice to have a free low-fi video option of everything as well, as a teaser.)
(no subject)
Date: 2005-10-13 12:56 pm (UTC)If the show was going to be broadcast and my only benefit was getting it earlier than airdate, I don't think I would pay any higher than $20-$25 for the season. I like the extras.
(no subject)
Date: 2005-10-13 12:59 pm (UTC)Extras: Yep, it's a tough call. That's kinda why I'm putting this out there. How much do the extras mean to you? I love 'em myself, but I find that I don't need them as much for TV shows than I do for movies.
(no subject)
Date: 2005-10-13 01:03 pm (UTC)(no subject)
Date: 2005-10-13 01:07 pm (UTC)(no subject)
Date: 2005-10-13 01:14 pm (UTC)(no subject)
Date: 2005-10-13 02:38 pm (UTC)Whether the situation's changed now, I don't know. All I know is that it was the case in Florida in 1996.
(no subject)
Date: 2005-10-13 07:03 pm (UTC)So let's say your local cable company (Comcast, Time Warner, Cox, Adelphia [until Comcast and Time Warner complete their acquisition & divvying up of Adelphia]) wanted to buy Disney Channel and ABC and ESPN but /not/ ABC Family because they don't like the content, or it doesn't fit their demographi audience. Too bad, so sad. Disney will only sell their toys in box set packages, not a la carte. So cable and satellite has to pony up for a whole slew of channels, some of which may be watched by a very small slice of their paying customers.
From the vendor's side of things, they get ad revenue on all these channels, and their position is that they will lose out on ad revenue on their less-popular networks if they offer them a la carte and thus those less-popular networks will splutter and die. It's easier to divvy up a huger tract of ad revenue if they also buy it in a package, rather than tailor it to the specific network's chosen demographic.
So when the customer asks to pick their channels, the cable/dish operators /don't have the option/ of offering it that way. My cable company can't offer a package between their $10 local-channels and $40 basic-cable package because their contracts with the vendors forbid it. The terms are often specified that 'this channel, that channel, and this other one have to be on your lowest cable package'... and given that out of 50 channels of basic cable, they may be owned by all of 5 to 10 overall parent companies...? Not to mention what a sheer nightmare billing would be. People complain their cable or dish bill is /already/ too confusing.
I think it would take a huge outcry for this entire system to fix itself into true a la carte pricing. And even so, there will be channels that will fade out because of it, because they can't survive without sitting on the tail of their parent company.
I can't see that happening anytime when the vendors can deny service to the operators at the drop of a hat, and the cable/dish operators have to pony up or else. And who gets nailed with the price hikes? The customers.
It's all about money.
(no subject)
Date: 2005-10-13 08:45 pm (UTC)And then you will get people like Joss Whedon and J. Michael Straczynski and Rob Thomas and Jerry Bruckheimer making video series that are essentially direct-to-Web -- probably in some combination of sponsored and subscription-based form. At some point, it's very possible that the Hollywood studio and network system as we know it will fold in on itself and implode, because it mostly represents a centralized production/distribution model that's going to become technologically obsolete.
(I sold a short story a couple of years ago whose setting was based on this having come to pass....)
(no subject)
Date: 2005-10-13 01:09 pm (UTC)Now all this would be great if you travelled a lot or had a long mass trans trip to and from work.
For me, not so much a bonus really. I suppose if I could toss the evening shows onto it and then hook it to a monitor the next day at work, it would useful.
(no subject)
Date: 2005-10-13 01:13 pm (UTC)(no subject)
Date: 2005-10-13 01:17 pm (UTC)(no subject)
Date: 2005-10-13 01:22 pm (UTC)Two hour movie (The Incredibles currently) on a 256M chip attached to my butt. We have come a long way.
(no subject)
Date: 2005-10-13 02:06 pm (UTC)(no subject)
Date: 2005-10-13 02:15 pm (UTC)(no subject)
Date: 2005-10-13 02:32 pm (UTC)I wouldn't pay anything to just watch the video unless I could keep it -- but I would be sorely, sorely tempted to shell out $25 to download a complete season's worth of high-quality video files. (Any more than that and I should be getting an actual DVD.)
The possibility of buying individual episodes would also appeal to me, 'cos there are a few times I've known a show to have a bad season with a couple of fantastic episodes in it (season seven of Next Generation, anyone?) I'd expect to pay a little more for that, since after all when you buy the whole season you're getting a quantity discount.
Now that I think of it, I can see a lot of other possibilities for this. Consider the idea of a "Great Moments" video, just a sequence of dramatic clips from a series or even just a single season. You could even take selections from all the fights or battles in a season of something, and string them together as a kind of video wallpaper. For that matter, how about a blooper reel, or a "character portrait" video, or a get-caught-up summary released at the end of each season for a show still in production?
And how about just hour-long studio interviews with writers, producers, cast members, and even crew? Hold the interview on the regular set, get a staff member to ask questions submitted by the fans, and squeeze the taping into your regular production schedule.
Videos like these could formerly only really be sold at conventions, generally eighth-generation tapes for collector prices. But what if you could download perfect copies for five dollars each directly from the production company? That's not just an impulse buy, it's a collectible impulse buy.
What's more ... it's not just limited to sci-fi television. I have to wonder how many people would want to buy reality show episodes at $1.99, availability commencing, say, ten minutes earlier than the broadcast time? Throw in the interview and highlight reels there, too, with hints that both may contain spoilers (even if they don't), and we're talking serious money.
(no subject)
Date: 2005-10-13 05:40 pm (UTC)(no subject)
Date: 2005-10-13 09:51 pm (UTC)Nope... DVR...
Date: 2005-10-14 05:31 am (UTC)At the heart of it, I want to carry less stuff around, and have it do more.
(no subject)
Date: 2005-10-14 01:30 pm (UTC)Harold
More fan music videos
Date: 2005-10-14 09:49 pm (UTC)