The 2010 Super Bowl Commercials

[filkertom]

For those who, like me, didn't watch the game but are interested in what was hawked and how. Thoughts on any or all of 'em?

Comments

[littlesammy.livejournal.com]

Dig the NCIS one, for obvious reasons. ;)

[raven-ap-morgan.livejournal.com]

This year's bunch of commercials was far below the usual Super Bowl fare. The only one that I thought was remotely funny was the Denny's series (chickens panicking over free breakfasts). But nothing even began to compare to my favorite from some year back - "herding cats".

Raven

[maiac.livejournal.com]

I *adore* the Cat Herding commercial. I also boggle at it, because I used to work for EDS and the corporate culture was, let me say, inconsistent with the level of imagination and humor in the commercial.

[bryanp.livejournal.com]

The Denny's chicken commercials were the funniest.

The most pointless was the one for the Census. I was thinking "You spent $3 million of our money on this crap?"

The winner for "I don't know if you realize what message you're sending" was that truly bizarre "Green Police" ad. O_o

[kilbia.livejournal.com]

Well, if it was crappy, then perhaps I can't argue much, but the news article I saw about the commercial beforehand seemed to indicate that if they even get 1% more people to fill out and return their census forms when they show up, that saves them $85 million in followups.

[archanglrobriel.livejournal.com]

Misogyny - it's what the Super Bowl is really all about. I was watching with my daughter and about every third commercial we would share a WTF look with each other. Finally she turned to me and said "Men really hate us this much for making them put the toilet seat down?" I had to reassure her that most men don't even want to own a Dodge, much less spend their time cataloguing all the ways in which living with a woman is SUCH. AN. EMASCULATING. TRIAL. *hand stapled to forehead*
I don't know if I was just in the mood to notice this year or what, but it seemed to me that there was an awful lot of woman bashing in the commercials. I hope this isn't the start of a trend.

[crwilley.livejournal.com]

That was basically the point I was going to make. The one that really bugged me was the one where the guy's "girlfriend has removed his spine", so he's out shopping with her - even carrying her purse! - instead of watching the big game, but a pocket-portable TV will solve his problems...

Compare and contrast with some number of commercials where the gist was "It's okay, guys, you can take care of your skin without having to turn in your penis." I guess men are the great untapped market for moisturizer?

[lemmozine.livejournal.com]

That little thing with Betty White and Abe Vigoda - are they trying to sell candy bars or promote abuse of the elderly? It was sick and tasteless and not funny at all. It made me glad I'm diabetic and can't eat that particular variety of poisonous crap.

Most of the ads were like that. Do the advertisers think football fans are all semi-retarded gorillas?

[jannyblue.livejournal.com]

Do the advertisers think football fans are all semi-retarded gorillas?

It would appear that way, but actually most advertisers assume that about EVERY target demographic.

[joshuwain.livejournal.com]

The Doritos samurai really got me laughing pretty hard. :)

[crwilley.livejournal.com]

Out of the ads I saw, that one was probably the biggest win.

[ldyerzsie.livejournal.com]

My favorite was Sheldon from Big Bang Theory, when he "Hacked into your Superbowl." That and the Leno Oprah Letterman spot. Short and to the point.

[ldyerzsie.livejournal.com]

I totally forgot the Dorito's doggie commercial. That one was total win.

[drzarron.livejournal.com]

Gotta love anything that has Betty White and Abe Vigoda

I was kinda shocked at the Letterman/Oprah/Leno ad, more from the "I can't believe I'm seeing this"

I liked the "Slug Bug" ad.

The Dorito Samurai one was funny too.

The only beer ad that I sorta liked was the Bud Light House one, just for that moment when he says, "Oh, they aren't empty". Wait, the Bud Clydesdale ad was a little amusing.

But over all, it was a Meh year for ads and most of them where dumb, forgettable and insulting.

[talonvaki.livejournal.com]

I thought the two Lost-related Bud Light ads were awesome, but my favourite ad was the Letterman one. Anytime someone rips into Leno is a good time.

The chicken screaming in space (silently) was the biggest laugh of the night. Well, that and the Colts.

[sdelmonte]

I seem to have missed a memo. When was it decided that all Super Bowl ads except those for movies need to be funny? The greatest Super Bowl ad of all time was the totally not funny Apple 1984 ad. No one tries to do that kind of thing now. Instead, it's an endless array of lowbrow humor, the sort that I don't care for on sitcoms, either.

The best ad was the Letterman-Leno-Oprah ad, for sheer nerve and for coming out of nowhere. Never mind that both men show they have a sense of humor and can deliver a gag.

I liked the Simpsons Coke ad because it wasn't funny, and was remarkably classy. I will agree with those who expected Burns to get what's coming to him, though. (I even find myself wondering if this ad and "Undercover Boss" reflect a strange disconnect in America that our anger at Wall Street doesn't acutally apply to the people in charge.)

Otherwise...well, let's say that if I weren't a football fan, I would have been really bored.

[annathepiper]

The only ad we liked at all at the Murkworks was the Intel one where the guy is going off about how their new processor is the best thing they've ever built EVER.... and the robot bringing him a drink gets all droopy and sad and rolls away. ;) I went "AW CHEER UP EMO ROBOT!"

The rest of them, though? Meh. And active, stunned bogglement about the general level of misogyny in several of the ads. Apparently, nobody thought that any women might, y'know, be watching the game.

[jannyblue.livejournal.com]

That's because we're all supposed to barefoot, pregnant and in the kitchen making our MAN a sammich... and keep our damn mouths SHUT unless it's to suck his cock.

*eyeroll*

Men who think like that are the target demographic of those ads.
Why not cater to their fantasy?

It's not like there's a shortage of women who think of such things as normal and respectable behavior, either.

...and they wonder why I left Long Island...

[qnofhrt.livejournal.com]

Unimpressed with them. The Clydesdale/cow one was cute, the GoDaddy/Danica Patrick one insulting - can't say that any of the others made enough of an impression.

[shsilver.livejournal.com]

Themes seemed to be pasty white guys in underwear.

Beer-makes-you-stupid.

Wasn't a huge fan of the Betty White snickers ad until I saw Abe Vigoda, at which point Elaine said, "He isn't dead?" without even knowing about the Vigoda is dead meme.

Best use of celebrity was Stevie Wonder in the Volkswagen ad.

I did like the house made of beer commercial.

The Who just looked old.

[ldyerzsie.livejournal.com]

I think The Who gave a much better performance than the Stones a few years ago. Lady GaGa would be so much fun as a half-time performer. Too bad the current focus is on older, "safer," acts currently.

[archiver-tim.livejournal.com]

I liked the 12-minute ad for CBS shows, with the medly of themes to those shows.

[ladystarblade.livejournal.com]

I liked the Bud Light House commercial, the Stevie Wonder bit, the Doggy Doritos ad...basically, the ones everyone else liked. On the whole, was not a great ad year.

But the Leno-Oprah-Letterman spot was the far-and-away winner. Only way they could've made that better was 3 seconds at the end of Conan O'Brien on the doorstep, holding a bag of pretzels and knocking while yelling, "Guys? Guys, c'mon...!"

[ldyerzsie.livejournal.com]

At my boyfriend's work, they thought that all that spot needed was Conan showing up to deliver a Domino's pizza, complete with uniform.

[trumanburbank.livejournal.com]

The Audi commercial was my favorite because that's exactly where everything is heading.

[unclelumpy.livejournal.com]

I wonder how many abused, abandoned and neglected children, the result of unwanted pregnancies, could have been fed and clothed with the $2,600,000 Focus on the Family spent on their commercial.

[caligogreywings.livejournal.com]

THANK YOU


It pisses me off to no end the CBS helped write that POS of a commercial.

Oh look! Someone's special because they ignored the years of medical school and even more years of medical conferences, went ahead and had their danger baby, and it's okaaaayyyy because this one is a football star!

GRRRR.

[johnridley.livejournal.com]

All I saw of the commercials was this BoingBoing article:

http://www.boingboing.net/2010/02/07/every-violent-act-in.html

[judifilksign.livejournal.com]

I liked the Doggie revenge Doritos one, the Clydesdale/steer one, and the NFL "six more weeks of football" Groundhog's Day spoof best.

[wildcard9.livejournal.com]

The Green Police commericial got a WTF?! out of me when I saw it. This was one time when the game was better than the commercials.

Sock Monkey Tattoo!

[shala-beads.livejournal.com]

The Kia commercial convinced me that I still don't need a Kia, but I do need to graph out tattoos to do in duplicate stitch on thrifted sweaters. Really truly.
Loved the NCIS commercial.
Got to read a rant on my FB list about how clearly the Superbowl commercials were showing what the NWO had in store for all of us in the coming year, shock collars on airline passengers and how replaceable we all are in the machine. That was interesting and led to my husband and I singing The Illuminati Polka together before he went to work.
I enjoyed the Samurai Doritos ad, Betty White is awesome in anything.
But sock monkey tattoo for the crafty win!

[nightmarewriter.livejournal.com]

The Lost parody. Your plane is downed on a beach. A woman finds the radio and a power supply! A man has found the drink cart of rapidly warming beer! Beer? Rescue? Rescue? BEER! The buzzkill woman rolls her eyes as they all start partying.

I rolled my eyes when they jump into the jet turbines to use as a hot tub. I worked on jet fighters in the air force, and those engines blades are like meat grinders. A flock of ducks set to extra fine minced is what took down Capt. Sully's plane on the Hudson when they fod'd out his jets. (AF slang: FOD - Foreign Object Damage -- to the engine. They take pains on the flight line to point out you will *BE* FOD if you stand too close to the intakes during engine tests.)

And then at the end, when Ms. Buzzkill is ignoring the partiers to still try and find a rescue with the radio, a man casually swipes the frequency over to a carribean music station to enhance the party...

[ldyerzsie.livejournal.com]

I had a friend who was an engineer and did design work for Allison Aero. Apparently they had great fun shooting chickens and turkeys into running turbines. Yet more proof that Science is Fun.

[tommytoony.livejournal.com]

My fav - (*SMACK!*) "don't touch my mama, and don't touch my Doritos!"

[nightmarewriter.livejournal.com]

I even found that one offensive. Because Single-Mom there can't have enough adult agency to set her *own* boundaries, so she relies on boy-child to be the Man Of The House.